Colourpop x Disney Hocus Pocus

One of my favorite collections I have designed is Colourpop's collaboration with Disney's Hocus Pocus. I lead this collection conceptually, as well as executed all packaging for production. I was really inspired by the assets provided by Disney. I incorporated iconic touches to the packaging that pay homage to the movie, such as having "boooook" from the movie be an integral part in the palette. I worked with Disney's style guide and Colourpop's brand to create this magical and nostalgic collection. I was responsible for concept, design, and production set up of all packaging.