Round Two!

I had the amazing opportunity to design colourpop’s second Hocus Pocus collection in collaboration with Disney. I designed all secondary and primary packaging, as well as set up all artwork for printing. As a major fan of Hocus Pocus I wanted to create the packaging as a sister to the first collection I designed. The theme of this collection is more vibrant and fun, so I chose elements like fun sparkly foil for that pop of fun. As well as any other finishes that could make the artwork stand out. It is always a fun challenge to work on these collections!